The IdeBookOfTheMonth_logoas Book explains how to generate excellent ideas, and how to run brilliant brainstorms. The techniques can either be used to work on your own, or to stimulate ideas when convening a brainstorm. Kevin’s series of speeches and training have already been experienced by over 2,000 people. Combined with The Diagrams Book, it makes a powerful training course in how to have a Point of View and a persuasive Line of Argument. Satisfied customers already include News UK, Publicis, Discovery Channel, Motorola, The Guardian, EE, Strutt & Parker, Royal Mail, Maxus, Mindshare, Carat, and JWT.

WHS Smith Book of the Month and nominated for CMI Management Book of the Year.

Overseas translations are out in German, Japanese, Spanish, Chinese, and Hungarian. There is a special Indian edition, and deals have been agreed in Russian,Thai, French, and Greek.

Ask Kevin to come and speak, or to run training to soup up your brainstorm sessions.

Watch Kevin present.

Order the ebook.

Kevin explains the EYES OF EXPERTS technique.

Kevin explains the CATEGORY STEALING technique.

Kevin explains the THINK INSIDE THE BOX technique.

Kevin explains the FOUR CORNER WALKABOUT technique.

Kevin explains the OUTLIERS technique.

Kevin explains how not to let your ideas be PECKED TO DEATH BY DUCKS.

Kevin explains POST-IT VOTING.

Kevin explains how to TRAIN YOUR DEPTH MIND.


DAS BUCH DER IDEEN More German detail here.

ideas-spanish-cover Buy Spanish version.


“There is a phrase in business called “due diligence”. There is, alas, no corresponding phrase “due creativity”.

In business – and perhaps even more so in government – people think of ideas as nice things to have – a kind of optional extra. This is completely the wrong way of looking at them. The proper way to understand the value of ideas is to consider the cost of not having them. In fact the most disastrous decisions in business aren’t really decisions at all – they are assumptions: the many times people habitually keep on doing the same thing or pursuing the same outdated target because it has never occurred to them that there might be a better alternative.

Those few milliseconds of a working life in which you somehow see your world in a wholly new light are infinitely more valuable than the many hours we all spend churning through inconsequential emails. Unfortunately there is no surefire way of generating these priceless moments. Books such as this one, however, will significantly improve your odds.”

Rory Sutherland, Vice Chairman, Ogilvy & Mather UK