The Ideas Book explains how to generate excellent ideas, and how to run brilliant brainstorms. Combined with The Diagrams Book, it makes a powerful training course in how to have a Point of View and a persuasive Line of Argument. Satisfied customers include News UK, Publicis, Discovery Channel, The Guardian, EE, Royal Mail, Mindshare, Carat, and Havas. Twice voted WHS Smith Book of the Month and nominated for CMI Management Book of the Year.
Listen to Kevin Duncan, author of the WHSmith Number 1 Business Bestseller ‘The Ideas Book – 50 ways to generate ideas more effectively’, talk about how ideas are the fuel of business – it only takes one good one to make a difference!