The Ideas Book explains how to generate excellent ideas, and how to run brilliant brainstorms. Combined with The Diagrams Book, it makes a powerful training course in how to have a Point of View and a persuasive Line of Argument. Satisfied customers include News UK, Publicis, Discovery Channel, The Guardian, EE, Royal Mail, Mindshare, Carat, and Havas. Twice voted WHS Smith Book of the Month and nominated for CMI Management Book of the Year.
The 5th anniversary special edition is now out, including a whole new chapter on explaining and selling ideas.
The new chapter echoes the training scheme. Download the Line of Argument Planner here.