The Ideas Book explains how to generate excellent ideas, and how to run brilliant brainstorms. It is a training theme in its own right, and combined with The Diagrams Book, it makes a powerful training course in how to have a Point of View and a persuasive Line of Argument. Satisfied customers include News UK, Publicis, Discovery Channel, The Guardian, EE, Royal Mail, Mindshare, Carat, and Havas. Twice voted WHS Smith Book of the Month and nominated for CMI Management Book of the Year.

So far it has been translated into 10 languages: German, Japanese, Spanish, Chinese, French, Polish, Greek, Indonesian, Hungarian, and a special Indian edition, Deals have also been agreed in Russian, and Thai.

Read a review of the French version Libérez Votre Créativité.

The 5th anniversary special edition includes a whole new chapter on explaining and selling ideas.


A 40-minute webinar covering chapters 3 and 4 from The Ideas Book.

The new chapter echoes the training scheme. Download the Line of Argument Planner here.

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