Neil Duffy, Managing Director, Interbrand

This is an excellent, succinct book. The flow from Preparation through to Enactment is logical but delivered engagingly. There are certainly quite a few approaches and models that I intend to experiment with and, hopefully, add to my workshop armoury. It’s also refreshing to read a book that explicitly states that good ideas don’t come from everyone and that it’s often a good idea to try to develop new thinking inside, rather than outside of the box!

Neil Duffy, Managing Director, Interbrand