Judy Goldberg, Executive Director, Leadership & Organisation Development, Sony Pictures Entertainment

I have spent many years working with teams to brainstorm ideas, teach new techniques and narrow down and filter to find the best idea. This book collects and captures each step of the process in one handy location, provides you with a quick visual snapshot and clear instructions for each technique, and will ultimately become your trusted idea guide to keep in your back pocket or bag at all times.

Judy Goldberg, Executive Director, Leadership & Organisation Development, Sony Pictures Entertainment