For some people, generating ideas – whether alone or as part of a group – comes naturally and easily. For the rest of us, Kevin has crafted The Ideas Book, an easy-to-follow manual that can be used either slavishly as a blueprint, or more piecemeal for inspiration or to address specific issues. Throughout, Kevin’s belief that good ideas are available to anyone willing to put in the necessary levels of preparation and diligence, as opposed to the divine right of a few enlightened individuals, shines like a beacon. Invaluable.